The REACH Group recently conducted a study for an offshore drilling contractor to find out why one of its newbuild drillships was performing much better than a similar newbuild drillship, operating nearby drilling similar wells. The differentiator came down to culture on the rig, said Dave Massey, President of The REACH Group. In this video from the 2018 IADC Critical Issues Latin America Conference on 16 October in Mexico City, Mr Massey speaks with DC about common assumptions people make about managing culture, the key findings from his investigation on this high-performing drillship, as well as a six-phase approach that companies can take to build a culture by design.
