Video: Standardized communication key to progress of automation

As automation technologies develop, it’s critical for the industry to establish standardized means of communication and terminology, John Berra, former Chairman of Emerson Process Management, said. In this exclusive video from the IADC Drilling Systems Automation Roadmap Workshop in Galveston, Texas, on 15 September, Mr Berra discusses lessons learned from the industrial automation sector. He also describes the fate of companies, such as Kodak, that failed to evolve with the digital technological shift and were ultimately left behind.