Multiple forces of disruption are under way in the drilling industry, and companies must acknowledge and respond to these forces, Kevin Krausert, President and CEO at Beaver Drilling, said at the 2018 IADC World Drilling Conference in Copenhagen, Denmark, on 19 June. Beaver Drilling has partnered with the University of Calgary on a project – called the Avatar Program – that explores what a training program for rig crews of the future should look like that would allow the industry to adopt technologies faster and in a safe manner. In this interview with DC, Mr Krausert also talks about how the drilling industry can approach competition both on product and on price.