The drilling industry is moving into a new digital era that will transform existing business models, with many of today’s jobs – especially those characterized by routine physical labor – being displaced by automation. In this environment, the industry will need to rethink how it approaches talent management, as well as ways to better engage with young professionals. In this interview with DC Managing Editor Linda Hsieh at the 2018 IADC Drilling HSE&T Europe Conference on 26 September in Amsterdam, Paul de Leeuw, Director at Robert Gordon University, talks about the digital transformation that is under way and strategies that companies should consider adopting in order to stay relevant. Watch the video for more information.