2024 DC Editorial Calendar & Media Kit

Click Here to download the entire 2024 DC Media Kit in PDF format

QUICK LINKS

DRILLING CONTRACTOR MAGAZINE

IADC MEMBERSHIP DIRECTORY

WEBSITES

E-NEWSLETTERS

IADC BOOKSTORE

CONTACT IADC

Dear DC Customer/Marketing Professional,

As the official magazine of the International Association of Drilling Contractors (IADC), DC is the prime vehicle for focused marketing efforts targeting drilling & completion professionals and executives. Nearly half (47%) of DC’s readers are in corporate/executive management and rig management – the decision makers when it comes to technologies and equipment deployed for well construction. The next two largest reader segments are drilling & completion engineers (22%) and drilling & completion operations (22%).

By company type, 33.4% work for drilling contractors, and 33.1% work for producers.

Please click here to access DC’s 2024 media kit.

DC also remains among few long-standing, highly respected industry publications still offered in print – ideal for rig and well sites, as well as distribution at trade shows/conferences around the world catering to drilling & completion professionals.

Digital marketing opportunities are also available:

• DrillingContractor.org and monthly eNews
• DC Digital Reader
• Drill Bits e-newsletter
• Virtual Panel Discussions
• IADC Lexicon

All of these marketing platforms are associated with the trusted IADC brand. IADC remains a name that is both recognized and esteemed by drilling and completions decision makers at multiple levels of the supply chain – not just drilling contractors but also national oil companies, major and independent oil companies, and government regulators worldwide.

Thank you for your support, and I look forward to working with you in 2024.

Cordially,

Linda Hsieh
Editor and Publisher

Highlights

DRILLING CONTRACTOR Magazine

DC Digital Reader

IADC Membership Directory

DrillingContractor.org

Virtual Panel Discussions

eNews from DrillingContractor.org

IADC Lexicon

DrillBits e-newsletter

Total Circ: 18,645*

Nearly all of our readers are involved in drilling and completion activities or upstream management. No circulation is wasted on refining, pipeline, gas processing, reservoir, production.

High-Value Readers

Reaching Key Players

Bonus Distribution

STANDARD AD SIZES:

SPECIAL POSITIONS:

All Print Edition ads are included in DC’s Digital Edition free of charge. For Digital Edition-only advertising, click here.

INSERTS/SPECIALTIES: For bound-in, tabbed, etc. – contact publisher. Details available upon request.

ALL PRICES IN US DOLLARS: Frequency rates are based on the number of insertions used within a 12-month period (whether ROB, special position, covers, etc). Each page or fraction qualifies as one insertion. Spreads count as 2 insertions.

RATE PROTECTIVE CLAUSE: When new rates are announced, contract advertisers will be protected at their contract rates for the duration of their contract. Contracts made prior to the effective date of the new rates will also be protected at the then-existing rates.

AGENCY COMMISSION: 15% commission to recognized agencies on gross billing for space, color, cover or special position, and insert charges. No commission on miscellaneous charges or for classifieds.

CASH DISCOUNT: 2% net after agency commission, if paid within 15 days from date of invoice.

PUBLISHER’S PROTECTIVE CLAUSES:

1. Advertisers and advertising agencies assume liability for all content and illustrations printed and assume responsibility for any claims arising therefrom against the publisher.
2. Publisher reserves the right to reject any advertising which she feels is not in keeping with the publication’s standards and to prominently place the word “advertisement” with copy that closely resembles editorial material.
3. Publisher will repeat latest advertisement for scheduled space when no new acceptable copy is furnished.
4. Cancellations accepted only before closing date for reservations.
5. Publisher reserves the right to require payment in advance.

PUBLICATION SPECS: Printed as web offset, 4-color sequence (CMYK) and perfect bound with a trim size of 8-1/8 x 10-7/8 inches (206 x 276 mm). Mechanical requirements, ad sizes and other publication specs are the same for Drilling Contractor and the IADC Membership Directory.

PREFERRED MATERIALS: Artwork can be supplied in high-resolution PDF, EPS, or 300dpi TIF. Please ensure colors are CMYK (PMS spot colors should be converted to process). All fonts should either be included or converted to outlines.

FILE TRANSFERS / SHIPPING / EMAIL INFO: Ad materials can be sent via Dropbox, WeTransfer, or third-party file-sharing service, via email (if file is less than 15mb) to drilling.contractor@iadc.org, or shipped to:

Drilling Contractor
3657 Briarpark Drive, Suite 200
Houston, TX 77042 USA
+1 713 292 1945

ARTICLE REPRINTS: Low-resolution PDF reprints are available at the rate of $500 per article. Price for printed reprints available upon request.

MISSION: The 2024 IADC Membership Directory is the definitive guide to the global drilling industry and your opportunity to connect with the key decision makers within the global wellsite industry. A whopping 91% of the IADC Membership Directory circulation goes to Company Officers/Owners (56%) and Management (23%).

READERSHIP: IADC is the only industry trade association with international scope among drilling contractors, oil companies and service firms alike. Accordingly, the 2024 IADC Membership Directory is an indispensable global reference of key operators, contractors, drilling rigs, suppliers and services.

The IADC Membership Directory puts your marketing message in the hands of 2,500 drilling and producing executives. If you do business with the worldwide rig fleet, the 2024 IADC Membership Directory is an outstanding advertising value. It is also an excellent way to highlight your company’s support for IADC’s initiatives in next-generation workforce development, government affairs, HSE, well control, technology and more.

PUBLICATION SPECS: Printed as web offset, 4-color sequence (CMYK) and perfect bound with a trim size of 8-1/8 x 10-7/8 inches (206 x 276 mm). Mechanical requirements, ad sizes and other publication specs are the same for Drilling Contractor and the IADC Membership Directory.

PREFERRED MATERIALS: Artwork can be supplied in high-resolution PDF, EPS, or 300dpi TIF. Please ensure colors are CMYK (PMS spot colors should be converted to process). All fonts should either be included or converted to outlines.

FILE TRANSFERS / SHIPPING / EMAIL INFO: Ad materials can be sent via Dropbox, WeTransfer, or third-party file-sharing service, via email (if file is less than 15mb) to drilling.contractor@iadc.org, or shipped to:

Drilling Contractor
3657 Briarpark Drive, Suite 200
Houston, TX 77042 USA
+1 713 292 1945

DRILLINGCONTRACTOR.ORG is the prime source of news for the drilling industry, as well as a companion to the print edition of Drilling Contractor. DrillingContractor.org reports via articles and videos on the latest news affecting and shaping the global drilling and completions industry.

DrillingContractor.org is set apart by its enhanced online editorial complementing DC’s print version. Examples of web exclusives include animations and videos related to articles published in DC, as well as additional graphics, editorial and case histories. Each article featuring enhanced editorial includes a footnote in the print edition directing readers to additional content on the website. DrillingContractor.org also maintains archives of past issues.

Yearly Web Stats (2022)

Yearly Ad Stats (2022)

* Premium demographic segments make up the bulk of DC’s loyal readers, who are directed to DrillingContractor.org and the DC Digital Reader through dedicated links and QR codes throughout the magazine. 66% are either employed by an oil-producing firm or a drilling contractor. Nearly half (47%) are corporate/executive management and rig management, and an additional 44% are either a drilling & completion engineer or in drilling & completion operations. See our full circulation breakdown on p5.

Monthly Stats (September 2023)

Approximate values for website metrics supplied by Google Analytics.

SOCIAL MEDIA: Our primary goals are to drive users back to our site and engage with our readers.

Facebook 30k+ Followers
LinkedIn 10k+ Followers
YouTube 2.99k+ Subscribers / 2.33 Million Video Views
Twitter 5k+ Followers

Available Sizes & Pricing (Monthly, USD)

DrillingContractor.org offers microsites focusing on specific areas of interest within the well-construction sector.

DC microsite advertisers dominate their respective microsite landing pages as the sole advertiser.

As an added bonus, microsite leaderboard adverts also appear on every article linked to any microsite. (Article adverts will rotate with two to seven other adverts.)

Example: Book the Onshore Advances microsite, and your ad appears on all landing pages for Onshore Advances as well as all articles linked to any of the seven other microsites.

* “Innovating While Drilling® (IWD)” is a trademark of the International Association of Drilling Contractors and Drilling Contractor.

*NOTE: Since IADC does not sell lists or offer third-party eblasts, this is the only mechanism for a single company to eblast to the IADC/DC readership.
**Pre-event reminder sent to registrants one day prior to VPD, and post-event reminders to registrants who have not yet viewed the VPD.

Sample VPD

Don’t miss out on this opportunity to build your brand among the next generation of industry leaders and employees! The IADC Lexicon is a glossary of oilfield drilling terms that have been defined in legislation, regulations, standards and/or guidelines. Over the past year, the website has logged over 255,000 sessions. Impressively, data analytics show that the Lexicon topped out at over 333,000 pageviews from over 217,000 users (86% of those new sessions). The IADC Lexicon is a prime opportunity for marketers in the drilling industry.

WHAT DO ADVERTISERS GET? Advertise with a leaderboard on the homepage and a powerful leaderboard/poster ad combo site-wide on every inside page. Your ad will be featured on every definition page throughout the site–that’s over 10,600 terms. Ads will rotate with up to 4-6 other leaderboard or poster ads.

There is an opportunity to advertise directly on the IADC website’s monthly newsletter web pages. Links from the email take our high-value drilling industry readers and decision makers to the IADC website, where marketers can promote their brand via highly visible banners. Each banner will appear on the landing page for all existing issues of DrillBits, as well as in each individual article post.

Marketing professionals can target the global drilling industry through selected pages on IADC.org, official site of the International Association of Drilling Contractors. IADC.org enjoys traffic of roughly 67,000 visitors per month with nearly 67,200 page views.

AVAILABILITY IS LIMITED: Contact our Global Sales Manager about opportunities on IADC.org.

* Advertising is not available on the IADC home page or the IADC events page, including individual events pages (www.iadc.org/events and linked pages).

Yearly Web Stats (2022)

Yearly Ad Stats (2022)

Monthly Stats (September 2023)

Original reporting from key industry events

eNews from DrillingContractor.org presents original news and features, as well as information from key industry players, updates on IADC activities, exclusive reports from IADC conferences, reader surveys and more.

Each edition of eNews links back to DrillingContractor.org.

Stats from the August 2023 edition

Available Sizes & Pricing (Monthly, USD)

2024 eNews Coverage Schedule (16 editions)

IADC’s electronic newsletter

IADC’s DrillBits monthly newsletter is IADC’s vehicle for communicating pending legislation and regulation impacting the global drilling industry. DrillBits also provides critical updates on IADC advocacy efforts in Washington, DC, and around the world; accreditation and certification programs; IADC’s flagship ISP safety incident tracking results; and more.

DrillBits reaches 20,000+ high-value drilling industry readers. For available advertising positions, see graphic to the right.

Stats from the October 2023 edition

Available Sizes & Pricing (Monthly, USD)

IADC DAILY DRILLING REPORT: The IADC Daily Drilling Report is the primary data-collection form for the global drilling industry. Also called the “tour sheet,” the DDR captures information related to the rig crew for payroll, as well as equipment, wellbore, bit and BHA.

Up to two ad spots are available on the front flap. (See diagram.)

IADC DRILLING RIG SAFETY INSPECTION CHECKLIST: This definitive checklist for rig safety inspection is indispensable at the rig site as a comprehensive guide to key hazards. Printed on carbonless paper to provide multiple records.

Adverts available on the back cover, and on both the front and reverse flap. The flap stands out due to its function in separating pages to avoid overwriting future pages.

IADC SAFETY MEETING TOPICS AND RECORDS: Safety meetings on the rig are more important than ever, and the IADC Safety Meeting Topics and Records are a rig crew’s guide to vital HSE topics.

Printed on carbonless paper for multiple copies.

IADC WEEKLY SAFETY MEETING REPORT: Crews can choose their own topics for discussion using this form, printed on carbonless paper for multiple copies.

IADC DAILY ENGINE REPORT: The IADC Daily Engine Report is an essential record of drilling engine temperature and pressures, includes space for measurements of additional mud pumps and multiple record sheets on carbonless paper.

IADC MUD PUMP INSPECTION CHECKLIST: Maintaining high fluid throughput is essential in many of today’s complex wells. This form is one that goes to the heart of today’s drilling challenges.

IADC NEAR-MISS REPORTS: Reducing near-misses is a major goal of several major international operators. There are two versions – one for Drilling, one for Well Servicing/Workover.