Can jackpots and gamification replace online casino bonuses?woo casino log inCasinos are hostages of bonuses. Are online casino bonuses replaceable? Bonuses are probably one of the most popular topics in online casinos. Players are constantly on the lookout for good deals, and operators are always ready to provide them. But there is a different take on casino bonuses from industry experts. Found recently an interesting article published by EGR. In it, experts comment on the fact that online casinos are fixated on bonuses, and that new trends are being seen, in particular jackpots and gamification, with which operators attract and retain punters %s... Casinos are hostages of bonuses Let's start with the most memorable phrase, coined by Helen Walton, Chief Commercial Officer of Gamevy. With the exception of a few reputable examples, most operators are so caught up in the bonus trap they've created for themselves that they can't raise their heads and look further. I think it is impossible to deny this statement. Most casinos are really fixated on bonuses. Deposit bonuses, no-deposits and, in fact, nothing original. The only difference between them is what deposit methods they offer, how reliable and how quickly they withdraw money. According to Helen Walton, online casinos have driven themselves into the same trap as the retail stores she previously worked for. Stores hooked buyers on promotions and discounts %s... And they are so used to them that they no longer perceive goods without discounts, considering their cost unjustified. Therefore, stores are forced to raise prices on normal days in order to justify later discount periods. In a casino, according to Helen Walton, the same thing happens. Additional costs associated with the issuance of bonuses and free spins force operators to prescribe different terms and conditions. As we know, these conditions do not allow punters to withdraw money. Therefore, punters feel cheated and do not trust the casino. Jackpots are an important element Joe Legge, Head of Casino at William Hill, also spoke about online casino bonuses. He says that punters are aware that such offers are accompanied by questionable conditions %s... Bonuses are an important part of the casino, but they need to be diluted with other methods. They found a solution at William Hills. Together with Red Tiger Gaming, the operator has been developing a jackpot project since October last year. Their collaboration resulted in Must Drop jackpots. These are three types of savings, two of which are guaranteed to break off when a certain limit is reached. For example, Daily Jackpots are dropped every day until a certain time. Ceiling Jackpots have a limit of € 2,000. After the launch of these jackpots from Red Tiger Gaming, the number of visits to their casino has increased enormously %s... They got more punters, more loyalty and rush hour times. Joe Legge notes that such a strong growth in performance is the result of not only jackpots, but other works as well. But from the looks of it, the impact of the jackpots was huge. Peter Marcus, an online gambling consultant, says that there is one problem - the jackpot games are less profitable. Operators have to rely on the fact that the winner of the prize will stay in the casino and lose at least some part. Plus he said one interesting thing. The chances that the punter who wins the jackpot will return some of the money to the casino if the amount is not large. And if the jackpot is huge, then punters usually disappear %s... Gamification This is a relatively new term that implies the presence of different levels, achievements, awards. For example, tournaments are related to gamification. Completing various missions that are now quite popular is also gamification. In general, casinos are trying to turn the whole process of being in a casino into one big, exciting game.woo casino login australia Read more about gamification here. Helen Walton from Gamevy notes that punters like it when casinos arrange raffles for them, give them new products to try, offer original ideas and goods. But instead, the operators are promoting them free spins,"deposit and get it" offers. On this topic, Habanero launched a new jackpot system Jackpot Race The article also mentioned the problem of the lack of innovative games %s... The situation was commented on by Ian Smith, a former casino affiliate that now develops games with Leander Games. He says that there are many standard games that do not meet the needs of a wider audience. At the same time, the developers are not trying to change something. Studios are content with what they know and make money for them. Casino Streaming Ian Smith also highlights the value of casino streaming. He believes that the benefit of streaming is that punters can find out how interesting the game is. It helps solve one of the biggest challenges for operators and developers - getting people to play the games that work for them. No wonder that developers and casinos are now paying more attention to cooperation with famous casino streamers %s... Some point out that this is a way to differentiate your product from the huge stream of new games that punters might otherwise not even notice. Conclusion Experts admit that it is still a big question whether jackpots and gamification can replace bonuses. A William Hill employee notes that when they conduct surveys, punters always say they want bigger bonuses, more bonuses, lighter bonuses. Therefore, those who ditch them are more likely to be less competitors. Can jackpots, tournaments and missions replace casino bonuses? Are punters ready to give up no-deposits, deposit offers that most cannot withdraw, and prefer jackpots without limits?